Background
With the S.A.F.E. Care branding finished, Katie needed a web presence to match. Nothing complicated. One page people could find on Google, with testimonials, a little about the business, and a phone number for anyone ready to talk.
I kept the styling close to the brand work: a clean white layout, with the teal and pink doing the talking. From a rough one-page draft I went straight into concept and production.
The work
The temptation with a one-pager is to fill it. I did the opposite. Plenty of breathing room, so the page reads top to bottom without effort. Care is a personal decision, usually made on behalf of someone you love, so I let illustrations carry the story and the testimonials do the convincing.
The result
Katie was delighted with the site. We also worked through her SEO keywords together and set up her Google Business profile, so local searches actually surface her.
Since launch the business has grown into the full-time career she wanted. That’s the bit I’m proudest of.
