Pure Recharge approached me seeking a fresh new design for their smoothie packaging. They wanted something that would stand out as really fresh and bright compared to the competition.
Key points included:
I began by examining competitors' packaging in the market and noticed that much of it featured dense and complex imagery. I aimed to create a more minimalistic packaging design that would highlight the end product and the ingredients within the packaging.
One of the key elements of their branding was the use of the splat graphic, which is featured not only on the smoothie packaging but also on the açai sorbet and nice cream ranges.
.jpeg)
In the end, I created an identity for these smoothie mixes that elevated them to the next level in terms of attractiveness and professionalism. Not only was I extremely proud of the outcome, but so was Dara from Pure Recharge.
