Background
After the branding work for Waking Up To Autism, Claire asked me to take her new brand online. Two parts of the site mattered above everything. ‘Our Story’ had to do justice to the compelling story at the centre of WUTA, which is Claire’s own family. And ‘Services’ had to present the courses and workshops where people learn from Claire what autism is, and just as importantly, what it isn’t.
The work
I designed the site to follow one clear, linear narrative: you land, you read the story, you find the course that’s right for you. Clean navigation at the top, bright and supportive imagery throughout, carrying the warmth of the brand onto the screen.
My web design team handled production in-house on Webflow, which gave us responsive builds plus a CMS Claire’s services could be managed through quickly.
The result
The launch brought in a wave of visitors who signed straight up to Claire’s mailing list, and real interest in her lessons and courses followed. Her brand suddenly had reach.
We didn’t stop there. I went on to create the ‘Smash the Confusion’ campaign for WUTA, which landed just as well and has helped establish Waking Up To Autism as the go-to name for understanding autism.